Packaging Consumption: Stylistic Devices and Persuasive Functions of American and Indonesian Advertising Slogans
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چکیده
منابع مشابه
a contrastive study of rhetorical functions of citation in iranian and international elt scopus journals
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Risk Aversion and Apparently Persuasive Advertising∗
One of the most well-established empirical facts is that exposure to advertisements increases a consumers’ tendency to buy the promoted product. The standard interpretation of this empirical regularity is that advertising intensity is an element of the utility. Here we show that if consumers are risk-averse and advertising conveys information about product attributes, the empirical regularity c...
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ژورنال
عنوان ژورنال: k@ta
سال: 1999
ISSN: 1411-2639,2302-6294
DOI: 10.9744/kata.20.1.36-44